Why Video Marketing Works
EASIEST AND FASTEST WAY TO DELIVER A MESSAGE.
Written advertisements and articles take time to read. Furthermore, it requires a person to imagine a product (not many of prospect clients are into reading).
Video marketing allows a person to not only see, but also hear the advertisement whilst processing it! Many, if not most, individuals are visual and auditory learners. After all, as human beings, vision is one of our most dominant senses. Videos will engage prospect clients in a way that reading or other media cannot offer. Videos allow the client to actually see and hear the product in action, therefore helping them easily make an informed choice!
APPEALS TO THE EMOTIONS AND BUILDS TRUST.
Allowing a prospect client to actually see and hear about your product is an indicator that your company can be trusted. Promotional videos can solidify a client’s trust on your brand.
Have you also noticed that more people get more emotional or moved in watching a movie adaptation than compared to when they read it as a novel? Videos can clearly communicate an emotion you want to convey to your clients.
CONTRIBUTES TO YOUR GOOGLE SEARCH ENGINE RANK!
A statistic provided by moovly.com states that your site is 53 times more likely to be included and show up on the first page of a Google search if your website is embedded with videos! Ever since Google has initiated the purchase of Youtube, videos are now making a strong influence on the ranking of websites in the search engine!
YOU CAPTURE THE MARKET OF MOBILE USERS.
The age of smart phones and tablets allows the easy access to videos, most popularly in Youtube. The consumption of mobile video increases by a whooping 100% every year as reported by Youtube!
When you have promotional videos, you are greatly increasing the chances of reaching out to millions of prospect clients! It is about time to ride on this new age dominated by smart phones and tablets!
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